Why Halal?
The word Halal in Arabic translates into 'good' or 'sanctified'. The concept of halal food goes further than the literal meaning and is used in the Quran in conjunction with the word 'tayib', meaning pure, healthy or natural. We believe that raising—and slaughtering—our animals in a manner that is in-line with nature and with the proper welfare and and care for our animals in mind. You are what you eat, though a cliché, it rings with truth.
It is important to perform slaughter with respect and compassion. The slaughter can be performed by a Muslim adult of sound mind. For an animal to go from farm to table as halal food, it must have lived a pure life from the very beginning, finishing a cycle of life that is permissible in accordance with Islamic standards; it must have eaten well and been treated well during its life.
As an animal should be treated well during its life, it should also be treated well at the time it is sacrificed. The sacrificial process leaves the animal completely drained of blood, which is healthier for human consumption.
Certification
